Over the last decade Clay Paul Insurance Agency, INC – Publicly known as Clay Paul Group (or CPG – for short) has become one of Texas’ largest producing independent insurance brokers; proving that the residents and small business owners of Texas truly value great customer service. To better serve our customers, and referral partners we have spent the last 6 months undergoing a detailed rebrand.
At the start of the summer, owners Justin and Matthew Arnold (aka – The Twins) saw an opportunity to increase brand recognition and streamline the way we communicate with existing clients, as well as potential clients. If you’re a CPG client, you know how great our service team is, and how much money we can save a household. But unfortunately, if you’re not a CPG client, chances are you’ve never heard of us. The Twins decided that just wasn’t fair to the great people of Texas. We know that the service we provide is rarely matched, and the decision was made that if we’re going to stay true to our mission statement – to help people protect the things that matter most to them while saving them money – more people would need to know the CPG name.
CPG started the rebranding process. Since day one the goal has been to communicate how integrity-filled and committed our amazing insurance agents and support staff are, and the best way to do that is to make CPG a household name. We started the rebranding by creating a new logo that translates easily to digital and print, which complimented the ultimate goal of bringing CPG’s marketing into the 21st century through a robust social media presence.
If you haven’t done so already, we encourage you to follow us on Twitter, Facebook and Instagram. We want you to know who we are and what we care about. We believe our social media presence reflects our values and company culture.
We value our referral partners
We care about our clients’ wellbeing
We support small/ local businesses
We love our co-workers
We work hard and have a lot of fun doing what we do
Once we were satisfied that our logo and social media reflected exactly who we are, we realized it was time to update our website (for the sake of absolute continuity in everything that represents our company). We hope you enjoy the new look and feel of CPG, but rest assured we are the same old company, with the same old fashioned values.
Please let us know what you think of our logo and our new website!
We look forward to being of service to you, your family and your business.